THE COMMUNITY FOUNDATION OF FREDERICK COUNTY

312 East Church Street, Frederick, Maryland 21701          www.cffredco.org                 301.695.7660

 

PARTNERING WITH NONPROFITS TO MAXIMIZE THE BENEFITS OF

THEIR COMMUNITY FOUNDATION-HELD FUND

 

Community Foundation perspective: Benefits to the nonprofit

v     You focus on what you do best; we’ll do what we do best

v     Adds credibility to your nonprofit

v     Gives you a stronger product to sell to donors

 

Nonprofit perspective: Selling the concept of a permanent fund to donors

v     Education is key and takes repetition

v     Know where gifts to your fund fit in the spectrum of gifts you want from donors

v     Planned giving

v     Recognition

 

Nonprofit perspective: How to use your Community Foundation relationship in your sell to donors

v     Permanence

v     Stewardship

v     Variance power

v     Credibility of larger institution

 

How the Community Foundation supports its nonprofit funds

v     Financial services

v     Marketing/public relations technical assistance: Press releases on major developments surrounding the fund; link on the Community Foundation’s web site; eTips monthly electronic newsletter with useful information on marketing your fund and fundraising for it

 

Vehicles for promoting your nonprofit permanent fund:

OPPORTUNITIES

Newsletter

Annual Report

Website

Events/

Presentation

Signage

Direct Mail

Recognition

YES

YES

YES

YES

YES

 

Testimonials

YES

YES

YES

YES

 

 

Donor Stories

YES

YES

YES

YES

 

 

Outcomes made possible

YES

YES

YES

YES

YES

YES

Reminders/Ways to give

YES

YES

YES

YES

 

YES

Planned giving case histories

YES

YES

YES

YES

 

YES